N.W.A?s album titled “Straight Outta of Compton,” holds more meaning for those born in a city most known for its hip-hop groups and gangsta rappers. Theresa Price, founder of the National College Resources Foundation (NCRF) and the Black College Expo, speaks proudly about being born and raised in Compton, California, a city that is notorious for gang violence with little hope for inspiring students to get a higher education. Since 1999, Price has made it her personal mission to change the education perception and outlook for the underserved and underrepresented youth of her community and beyond.
Price, who was heavily rooted in Compton, is the youngest of nine children born to Isaac and Ethel Randle for which she named a scholarship in their honor. She was always encouraged to attend college from an early age. She attended California State University, Long Beach, graduating with a bachelor?s degree in broadcast journalism, and a minor in speech communications. While in school, she was offered a part-time job at KACE 103.9 FM working as a promotions coordinator, while interning as a news assistant doing on-air news briefs and public service announcements. Price also had another broadcast internship in television at CBS Channel 2, working as an assistant for news correspondent Kim Mariner. Upon Price?s graduation, her mentor William Shearer offered her a full time job as a community assistance line coordinator, where she would help the inner city residents with resources and information. Price did well and was recruited to do sales for Inner City Station the legendary 1230AM KGFJ, where she began a career selling radio commercials. Being a top account executive in radio, Price was promoted to retail, national and general sales manager. That?s when radio stations, KFI-KOST-KACE (Cox Broadcasting) came knocking and recruited Price to join their company as a senior account executive where she received multiple awards and generated over two million in annual revenue.
After repeated requests from her top clients to manage their companies, Price started her own marketing firm, Jabez 3 Enterprises, Inc. developing and executing marketing plans for such clients as UniverSoul Circus, Chino Hills Ford, General Mills, Nike, Pepsi, Kellogg?s, Urban Works, Sean John, Pimple Eraser, Codeblack, Polychrome Pictures and several other entertainment companies and recording artists. Her professional contacts from over 30 years in radio and business have now become sponsors for her second venture developing NCRF, a non-profit organization hosting The College Expo events around the country. She always wanted to make a difference in the lives of young people and built a legacy by helping more youth attend college and establish careers. She found that connecting students with college recruiters would help the enrollment process. In 1999, the first Black College Expo launched at the Los Angeles Convention Center. Thousands of students showed up for a chance to make that connection. Thereafter, NCRF was established as the non-profit umbrella for all of the programs.
Sixteen years later, Price has touched the lives of more than 400,000 students, who have earned Bachelor?s, Master?s and Doctoral degrees with NCRF?s support. Over $500,000 in scholarships has been awarded through NCRF?s Black College Expo events held in Oakland, Houston, Atlanta, DC/Maryland and New York. In addition, NCRF?s College Expos and outreach efforts have helped secure more than 50 million in scholarships for students to attend college. The organization is duplicating its annual success with newly launched events, S.T.E.A.M. and Latino College Expo this year. Price recalls over 35,000 attendees lined up outside of the first Black College Expo. “When we held our first expo it was amazing to see people standing in line for hours trying to get in, and it wasn?t for a concert—it was for education. “That moment I knew people had a hunger for information for higher education,” says Price. Student alumni visit the office regularly, coming back to volunteer and thank Price for holding their hand through the complicated process of applying and finding financing for their college education.
Price has touched the lives of more than 400,000 students, who have earned Bachelor?s, Master?s and Doctoral degrees with NCRF?s support.